Amazon Prime Video x TikTok - #MaiselChallenge
Ask: APV sought solutions to spread awareness of the upcoming Season 4 of “The Marvelous Mrs. Maisel” as well as inspire and encourage the community to create UGC inspired by the series on TikTok.
Solution: #MaiselChallenge - A Branded Effect and Hashtag Challenge with over 9 billion views that rounded the platform’s funniest comedic Creators to produce content as though they are performing in the show’s spotlight location, The Gaslight Cafe.
Videos: