Chewy x TikTok - #ChewyMoreThanAPet
Ask: For Chewy’s new rebranding campaign, More than a Pet, they sought creative consulting in activating a platform-wide engagement campaign.
Solution: We consulted the Chewy team with TopView ad placements that were adapted for TikTok, followed by a Branded Mission & Hashtag Challenge: #ChewyMoreThanAPet with an accompanied custom sound that launched on National Pet Day 2023.
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