Amazon Music x TikTok - #AmazonMusicProudHeroes🌈
Ask: Launch a TikTok campaign that celebrates Pride Month, championing Creators along the way.
Solution: #AmazonMusicProudHeroes🌈- A Branded Effect & Hashtag Challenge with over 5.8 billion views that celebrates TikTok’s LGBTQ+ community and their Creators’ individuality, style, and overall Pride.
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