Amazon Prime Video x TikTok - Paper Girls Time Travel
Ask: APV sought solutions to spread awareness of the upcoming new series, “Paper Girls”, as well as an engagement campaign that tasked Creators to represent various elements of various generations, ie: Fashion, technology, etc.
Solution: Branded Effect with Custom Sound - A Branded Effect with over 857 official video creations that rounded the platform’s most talented, versatile, and funniest Creators to the stage as they increased anticipation for the new series release. The Branded Mission invited Creators to participate with a healthy incentive while the campaign avoided irrelevant submissions.
Videos: