Levi’s x TikTok - #LevisOriginals
Ask: In support of Black & African American Creators during Black History Month 2022, Levi’s searched for opportunities to create long-lasting partnerships that benefited the communities economically as well as creatively on TikTok.
Solution: #LevisOriginals - A Content Series that partnered and created ambassadors within TikTok’s Originators list- a group of Black Creators that developed and started numerous trends on the platform since TikTok’s inception.
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