Macy’s x TikTok - #MacysOwnYourStyle
Ask: Macy’s sought a solution to bring awareness to their stores’ newest “Own Your Style” campaign on TikTok while engaging the community through a fun and interactive Hashtag Challenge and Branded Effect.
Solution: #MacysOwnYourStyle- A Branded Effect and Hashtag Challenge with over 8.2 billion views that campaigned for body positivity and individual style, inspiring diverse Creators to showcase their wardrobes with confidence.
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